Advertising and media Individual project, each student will be assigned a different brand. Students may consider their brand from a global perspective or from their own countrys perspective. Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper. Questions: Describe your brands Marketing Mix Select one commercial of your brand and explain if you think that is a good commercial or not, remember that is important that you justify your answer. Explain the brand promise of your company based on the strategy they follow in your country. Describe the different brand elements that your company is using and explain how they reinforce the brand promise. Formalities: Wordcount: 1,000-1,500
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