Airline Business Analysis

Introduction   Mission statement for your airline. How would you define your carrier based on past activities? Don’t provide cookie cutter airline statements you can find on the internet but be creative and reflective on how you approached the simulation. What is your airline about? Be honest! General Strategy  What was your initial plan of attack? How did you set up your airline? What changes did you make along the way? Did it work out? Why or why not? 1) Right home base? Route structure? 2) Proper aircraft selection? Operating strategy? 3) Leasing versus buying decision making? The correct choice? 4) Appropriate configuration? Service level? 5) Fitting airline schedule? Right advertising campaign? Financial Analysis  Review each quarter and address the following questions: 1) Appropriate airfares? Why or why not? 2) Was your airline making money from the start? Why or why not? 3) Explain why were you making (or losing) money during the last quarter? 4) Assess each quarter and the results for your main routes. Review your analyst section and address ASM, RPM, Load Factor, Yield, RASM, and CASM. 5) How did you manage your cash flow? Competitive Assessment & Value of the Firm (60 points) 1) Identify your competitors. What was your competitive advantage? 2) How did you counter competitive forces on your routes? 3) How well did you mitigate the major event? 4) How do you determine the market value of an airline? What is the value of your carrier? 5) You decide to sell your airline. What would be your advice to future management?

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