Assignment: Health Care Advertising

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Assignment: Health Care Advertising

Assignment: Health Care Advertising

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Assignment: Health Care Advertising
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Open your browser and search for recent health care advertisements from similar health care services, facilities, or other health sector-related occupations (e.g., labor supply, productivity improvement, technology, or personnel benefit design).

Select three advertisements and deconstruct each one to evaluate the marketing strategies employed.

Write a 525- to 700-word paper evaluating the advertisements you selected and how they are effective or ineffective in their design.

Consider the following when writing your paper:

  • > Trade-offs
  • > Personal cost
  • > Incentives
  • > Open trade
    • > Marketing strategy(s) employed
    • > Targeted demographics
    • > Value exchange
    • > “Five Cs” framework

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

George is a 59-year-old African American lawyer who experienced weakness and numbness of his right side while playing golf this morning. He complained of a headache when he first woke up, but figured the fresh air would alleviate it. After his weakness “attack,” it seemed as if he was unable to move his right side and could not communicate what was going on. He has a history of HTN, DM type 2, and has a 30-pack year history of smoking. George’s golf buddies called 911 to bring him to the ED.

Critical Thinking Questions

Assessment

1. What would your initial diagnostic evaluation include?

Diagnosis

2. What are the differential diagnoses?

3. What is your diagnosis for George?

Plan

4. What is your initial management?

Advanced Nursing Care?

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