Assignment: IT to Involve Stakeholders

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Assignment: IT to Involve Stakeholders

Assignment: IT to Involve Stakeholders

The purpose of the matrix in Figure  1.6 is to give the manager a high‐level view of the relation between the four IS infrastructure components and the other resource considerations that are keys to IS strategy. Infrastructure

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FIGURE 1.6 IS strategy matrix.

What Who Where

Hardware The physical devices of the system System users and managers Physical location of devices (cloud, data center, etc.)

Software The programs, applications, and utilities

System users and managers The hardware it resides on and physical location of that hardware

Networking The way hardware is connected to other hardware, to the Internet, and to other outside networks

System users and managers; company that provides the service

Where the nodes, the wires, and other transport media are located

Data Bits of information stored in the system

Owners of data; data administrators

Where the information resides

Social Business Lens: Building a Social Business Strategy Some companies use social IT as point solutions for business opportunities, but others build a social business strategy that considers the application of social IT tools and capabilities to solve business opportunities holisti- cally. A social business strategy is a plan of how the fi rm will use social IT that is aligned with its organizational strat- egy and IS strategy. Social business strategy includes a vision of how the business would operate if it seamlessly and thoroughly incorporated social and collaborative capabilities throughout the business model. It answers the same type of questions of what, how, and who, as do many other business strategies.

Social businesses infuse social capabilities into their business processes. Most of the social business opportu- nities fall into one of three categories:

Collaboration —using social IT to extend the reach of stakeholders, both employees and those outside the enterprise walls. Social IT such as social networks enable individuals to find and connect with each other to share ideas, information, and expertise.

Engagement —using social IT to involve stakeholders in the traditional business of the enterprise. Social IT such as communities and blogs provide a platform for individuals to join in conversations, create new conversations, and offer support to each other and other activities that create a deeper feeling of connection to the company, brand, or enterprise.

 

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