Assignment: Using iPhone/Android Apps
Assignment: Using iPhone/Android Apps
Around the time of the IPO, analysts and observers alike claimed that Groupon ’ s business model was not sustainable. In addition to the large number of retailers who found their deals unprofi table, observers noted that Groupon does not produce anything of value, and it isn ’ t adding value to the retailers. Further, there are no barriers to entry to stop competitors. In May 2011, more than 450 competitors offering discounts and deals included LivingSocial , another daily deal site; restaurant.com, a site for restaurant gift certifi cates at a deep discount; and overstock.com and woot.com , sites offering discounted merchan- dise, not to mention deep‐pocketed competitors like Amazon.com .
■ CASE STUDY 2‐1 Groupon
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Zipcar is an answer for customers who want to rent a car for a few hours in their home city rather than for a few days from a traditional rental agency. Car reservations are for a specifi c pick‐up time and location around the city, often in neighbor- hoods so the customers need only to walk to pick up their reserved car. Customers apply for a Zipcard, which enables them to reserve a car online and unlock their car when they arrive at its location.
The company operates with a very small staff compared to traditional rental agencies. Very little human interaction is required between the customer and Zipcar for a transaction. A customer reserves a car online, enters into the reserved car by waving the RFID‐enabled Zipcard against the card reader mounted behind the driver ’ s side windshield, returns the car to the same location, and is billed on the credit card already on fi le. The customer can check all rental records and print receipts from the online reservation system. The system also has a color‐coded time chart showing the availability and location of all rental cars in the vicinity. This transparent information exchange allows a customer to pick the car he or she wants, if avail- able, or delay the reservation until that car is returned by another customer. Zipcar also created and installed a GPS‐enabled wireless device in each car, which allows members to fi nd and reserve a vehicle nearby using a cell phone. Customers also can use an iPhone or Android app on their iPhone or Android mobile device to fi nd and reserve a Zipcar on a 24/7 basis. Zipcar sends text alerts near the end of the rental period, and customers can text back if they want to extend their rental time.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.