As an individual assignment, you may select one of the leading companies that are listed by https://www.entrepreneur.com/franchise500 .
You will develop and submit a report reviewing the basic strategic steps the company has followed in the last five years, including the pandemic period of COVID19, addressing the four specific tasks set out below.
You will need to:
Submission: Via Moodle (Turnitin). Sunday 11th September 2022 at 23:59 CEST
Weight: This task is 60 % of your total grade for this subject.
Learning Assessments. It assesses the following learning outcomes:
|Synthesis (40%)||Student selects all relevant concepts, demonstrating an excellent understanding of the task.||Student selects some key concepts, demonstrating a good understanding of the task.||Student selects a few concepts, demonstrating a fair understanding of the task although some concepts might be
|Student fails to select relevant concepts, demonstrating insufficient understanding of the task.||Student fails to select relevant concepts, demonstrating very limited/no understanding of task.|
|Evaluation (40%)||Student constructs a coherent argument to present a well-justified report.||Student constructs a mostly coherent argument to present a report with some justification.||Student attempts to construct a coherent argument and present a report, although it may lack justification or demonstrate minor misunderstandings.||Student attempts to construct an argument and present a report, although it lacks justification or demonstrates misunderstandings.||Student is unable to construct an argument to present their report. Insufficient/ no justification is provided and significant misunderstandings are
|Communication (20%)||Student communicates their ideas extremely clearly and concisely,
respecting the page limit.
|Student communicates their ideas clearly and concisely, respecting the page limit.||Student communicates their ideas with some clarity and concision. It
may be slightly over or under the page limit.
|Student communicates their ideas in a somewhat unclear and
unconcise way. It is over or under the page limit.
|Student fails to communicate ideas clearly or concisely and
excessively over or under the page limit.
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