As an individual assignment, you may select one of the leading companies that are listed by  https://www.entrepreneur.com/franchise500 .

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You will develop and submit a report reviewing the basic strategic steps the company has followed in the last five years, including the pandemic period of COVID19, addressing the four specific tasks set out below.

  • Analyse the key changes in the strategic position, e. external environment and internal environment of the organization during the five last years. You may use a variety of the theoretical models as well as company/market/sector data to analyse the major changes in the internal and external environments of the company.


  • Critically evaluate how well the organization responded to the external and internal challenges over the period concerned. The focus of your critical evaluation is to determine how well the case organization responded to the changes analysed in task 1. This evaluation should include an analysis of its success, explaining the key factors that enabled the company to become a unicorn. Your considerations should be supported by analysis and evaluation of the key performance indicators for the period


  • Critically discuss the basis and sustainability of the competitive advantage of the company. You are to use a range of theoretical frameworks to develop a critical discussion focusing on the competitive advantage of the case organization and how it has changed over the period studied. You are further required to conclude by focusing on how sustainable the competitive advantage of the company is going


  • Based on the above, develop a range of strategic options available to the company to ensure its success and sustainability into the future. You are required to develop a range of strategic options for the organization that may ensure its long-term success. These options need to be specific and relevant to the Development of each option needs to be supported by the theoretical models.


You will need to:

  • Apply and highlight the concepts and theories learned in the
  • Insert in your report figures, charts and images to support your
  • Refer to press coverage and annual reports you may find about the
  • Apply professor’s tips to produce a great



  • Type of Report: Word
  • Word count: 2.500
  • Line Spacing: 1,5
  • Cover, Table of Contents, References and Appendix are excluded of the total word
  • Font: Arial 12


  • Text alignment: Double
  • The in-text References and the Bibliography must be in Harvard’s citation

Submission: Via Moodle (Turnitin). Sunday 11th September 2022 at 23:59 CEST

Weight: This task is 60 % of your total grade for this subject.

Learning Assessments. It assesses the following learning outcomes:


  • analyze and explain the concepts, principles and practices associated with strategy formulation and implementation
  • demonstrate an understanding of the complexities of strategic management
  • conduct and present a credible business analysis









Marginal fail




Synthesis (40%) Student selects all relevant concepts, demonstrating an excellent understanding of the task. Student selects some key concepts, demonstrating a good understanding of the task. Student selects a few concepts, demonstrating a fair understanding of the task although some concepts might be


Student fails to select relevant concepts, demonstrating insufficient understanding of the task. Student fails to select relevant concepts, demonstrating very limited/no understanding of task.
Evaluation (40%) Student constructs a coherent argument to present a well-justified report. Student constructs a mostly coherent argument to present a report with some justification. Student attempts to construct a coherent argument and present a report, although it may lack justification or demonstrate minor misunderstandings. Student attempts to construct an argument and present a report, although it lacks justification or demonstrates misunderstandings. Student is unable to construct an argument to present their report. Insufficient/ no justification is provided and significant misunderstandings are

in evidence.

Communication (20%) Student communicates their ideas extremely clearly and concisely,

respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit. Student communicates their ideas with some clarity and concision. It

may be slightly over or under the page limit.

Student communicates their ideas in a somewhat unclear and

unconcise way. It is over or under the page limit.

Student fails to communicate ideas clearly or concisely and

excessively over or under the page limit.




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