Case Study – Betty’s Treasures
Betty Shriver is the owner of Betty’s Treasures, a small shop that sells collectible porcelain figurines and collectible pottery. Betty’s shop carries many items that she purchased from estate sales and regional auctions, but the shop also sells handcrafted items made by local artisans, including greeting cards, stuffed toy animals, small pottery items, and knitted sweaters. The shop is located in Metamora, Indiana, which is a popular tourist destination for weekend travelers in the Midwest. The town of Old Metamora is a small historic area in a rural setting that is less than a day’s drive from seven major metropolitan areas: Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, and St. Louis.
The shop is very busy on weekends and during the spring and summer months when tourists flock to Old Metamora. In the early fall, the tourist traffic slows considerably, and in the winter months, the town becomes almost deserted. Several years ago, Betty began to pick up extra business during the offseason by auctioning items on eBay. The auctions helped keep inventory moving during the slow months and Betty found that she could afford to carry a wider selection of items in the store. In the past, she would avoid buying unusual items at estate sales and auctions because they might not sell quickly in the shop. Now Betty knows that any item that does not sell in the shop can be auctioned online quite easily. Another unexpected benefit of participating in online auctions is that Betty developed relationships with regular buyers of figurines and with people who run collectibles stores in other parts of the country through their transactions on eBay.
Betty’s online auction experiences prompted her to consider expanding the online portion of her business. She has heard from other shop owners that eBay allows people to create online stores within the eBay site and that Amazon.com offers a similar service that lists seller’s items on Amazon.com’s regular product pages. She is also interested in creating a Web site that contains photos and descriptions of popular figurines with additional information about how they are made. Betty is thinking that including a list of figurines that are no longer manufactured (which makes them more valuable) and a guide to buying collectible figurines that could help her customers and bidders on her auctions make more informed decisions as they add to their collections. She believes that such a site could attract a large number of people interested in figurines. She wants to find ways to direct these site visitors to her auctions and her proposed Web store.
Betty has hired you as a consultant to build on her ideas and to help her develop an expansion strategy for her online business activities. Your assignment this week is to use your favorite Web search engine or your library to search for information about selling on Amazon Marketplace, eBay Stores, and an additional platform, Etsy.com. Based on your research, compare these three options for Betty’s online sales of figurines. Include relevant facts, including specific costs of operating each type of store and specific benefits provided by each option. Summarize your recommendation and supporting facts in a report to Betty. Include in your report an outline a general social networking strategy that Betty could use to increase online sales of figurines that would work for all three platform (the Amazon Marketplace, eBay Stores, Etsy) options. Be sure to consider including a Web site in your strategy that would be separate from the Betty’s Treasures Amazon Marketplace, eBay Store or Etsy presence.
The following requirements must be met:
· Write between 1,000 – 1,500 words using Microsoft Word in APA style.
· Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
o Primary sources such as government websites (United States Department of Labor – Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
o Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
o Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
· Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style. APA resources, including a template, are provided in the Supplemental Materials folder.
Why Choose Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
Customer Support 24/7
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission and Business Papers
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Editing and Proofreading
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.