Creating Ads

For this assignment, you will create two ads: one for print (magazine or newspaper) and the other for broadcast (TV or radio) for your invented product.

First, create a print ad that would appear in a newspaper or magazine. Identify the medium and employ the strategies that work for that option. For newspapers ads, the goal is to make a sale and create a sense of urgency. Pages 156-159 offer good advice for how to create newspaper ad copy and art that work together. For magazine ads, visuals dominate and create the personality of your product/service but there can be more copy to inform your target. Magazine ads create a mood that links your product/service to the self-image of your target. You can also create more dialogue (interactivity) with your target that encourages them to seek info on your product/service. Pages 171-172 offer good advice for how to create strong magazine ads. With print ads, every design element (from the headline, images, taglines, copy, font) must work together with the overall IMC concept you developed in your Creative Brief for your product or service.

Then, create a broadcast 60 ad (only the script) to air on either radio or TV during a particular time or channel/network (choose carefully and use the strategies that are a part of that particular form of advertising). For radio, develop a distinctive sound-only narration that visually stimulates your target. Pages 182-188 offer good advice for how to create a radio script of 60 seconds (150-180 very carefully chosen words) and a sample radio script is on page 188. For TV ads, consider whether your product/service is unique enough to warrant an expensive TV ad. Pages 200-207 focus on strategies for creating a TV ad, but for the purposes of this writing class all I want is the script of your TV ad consisting of each Frame that describes the scene and the dialogue or narration. You don’t need to draw story boards or learn the abbreviations for audio instructions. See page 213 for a sample script.

For each ad you create you will also write a paragraph explaining and justifying your choice. Discuss what key consumer benefit you’re emphasizing, who your target audience is (their demographic and lifestyle), what your objective is (create brand awareness, maintain brand loyalty, sell, etc.), and why you chose that medium. If you create a newspaper ad and chose a local newspaper, why? If you create a TV ad, when and where would it air, and why? As much thought must go into the placement of the ad as in its creation. Remember, you’re working to create a campaign that reflects the personality of the product or service you’ve developed. In other words, “Don’t lose the strategy laid out in the creative brief” (Blakeman 156).

Knowing the different advantages and disadvantages of each media option will help you with creating ads that also maintain the consistency of your message. As Blakeman points out, “Not all ideas can transfer between media” (155). Plus, knowing the key consumer benefit of your product, service or company will help ensure it’s emphasized in your ads, while knowing your target audience and objectives will help you with deciding what media option make sense. If your target audience is senior citizens, a magazine ad in Teen Vogue wouldn’t work. You’re not going to see a Ford Truck ad during Keeping up with the Kardashians or an ad for L’Oréal cosmetics in the sports section.

Requirements: This assignment will be four-full to six-full pages long in MLA format. While this assignment will be part of your final portfolio and you will have the ability to revise it based upon my feedback, you are required to turn in a completed assignment in order to earn the 10% of your grade allocated to Completion of Major Assignments. NOTE: The various chapters in our textbook covering different types of ads will help. It would also benefit you to pick up a newspaper and/or magazine to get a feel for how print ads in these mediums look and to annotate some radio and TV ads you hear and see.

Essaywriters4me

Calculate The Price Of Your Paper

Pages
{{total || ""}}

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Editing

Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Coursework

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.