Discussion: How Revolutionary
Discussion: How Revolutionary
In 2015, the NFL decided to hand out Microsoft Surface tablets to all coaches for use during games, and there are reports that in the future, they will add HoloLens devices to provide augmented reality.18 A HoloLens device is a high‐definition, head‐mounted display that allows coaches to see the plays with text and animation superimposed right on the live images. If the NFL simply handed them out without making any other formal changes in organizational strategy or business strategy, what might be the outcome? What unintended consequences might occur?
3. Consider a traditional manufacturing company that wants to build a social business strategy. What might be a reasonable business strategy, and how would organization and IS strategy need to change? How would this differ for a restaurant chain? A consumer products company? A nonprofit?
4. This chapter describes key components of an IS strategy. Describe the IS strategy of a consulting firm using the matrix framework.
5. What does this tip from Fast Company mean: “The job of the CIO is to provide organizational and strategic flexibility”?19
K E Y T E R M S
apps (p. 27) blue ocean strategy (p. 24) business model (p. 20) business strategy (p. 21) collaboration (p. 28) cost leadership (p. 22) creative destruction (p. 24) differentiation (p. 22)
dynamic capabilities (p. 24) engagement (p. 28) focus (p. 22) hypercompetition (p. 23) Information Systems Strategy
Triangle (p. 18) innovation (p. 28) IS strategy (p. 26)
managerial levers (p. 25) mission (p. 19) organizational strategy (p. 25) red ocean strategy (p. 24) social business strategy (p. 27) strategy (p. 19)
18 Sean Michael, “NFL Teams Will Use Surface Pro 3s in 2015 and May Use HoloLens in the Future,” WinBeta (August 7, 2015), http://www.winbeta. org/news/nfl‐teams‐will‐use‐surface‐pro‐3s‐2015‐and‐may‐use‐hololens‐future (accessed August 21, 2015). 19 “Technology: How much? How fast? How revolutionary? How expensive?” Fast Company (March 2002), http://www.fastcompany.com/44651/ technology‐how‐much‐how‐fast‐how‐revolutionary‐how‐expensive (accessed August 21, 2015).
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30 The Information Systems Strategy Triangle
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