Discussion: Outreach program

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Discussion: Outreach program

Discussion: Outreach program


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Discussion: Outreach program that will benefit needy members of the community.

Today’s workforce is diverse and has multiple conflicting priorities. As a nurse leader, you would like to see your hospital implement an outreach program that will benefit needy members of the community. What are some methodologies of communication you would use to develop a shared vision with your stakeholders? How would you apply strategic management to make your visions for the outreach program become reality?

Why States Need to Engage Stakeholders
Engaging stakeholders in the integration of Medicare and
Medicaid services does more than improve trust and
promote goodwill. Stakeholder participation is a critical
component of a successful integration strategy starting early
in program design through to monitoring and evaluation.
To lay the groundwork for program design, stakeholder
engagement can be used as a mechanism to educate the
public about what the Medicaid program does and why
integrating care is important. Many beneficiaries and other
stakeholders are unfamiliar with the differences between
Medicare and Medicaid, and may not know which program
pays for which services. For example, a recent survey
conducted for National Public Radio found that 10 percent
or fewer respondents knew that Medicaid paid for most
nursing home care.2

Focus Groups
Focus groups offer states an opportunity to
listen to the experiences of those
beneficiaries dually eligible for Medicare
and Medicaid firsthand. Focus groups use
the common experience of the group to
structure questions that draw out unique
differences that take advantage of their
natural diversity. For example, CMS
sponsored a series of dual eligible beneficiary
focus groups during the summer of 2011,
that invited beneficiaries based on their
enrollment in health plans or fee-forservice.4
The state staff who observed the
groups gained critical insight into the
benefits of more integrated approaches to
care, and the barriers to improved outcomes
for those in the fragmented fee-for-service
States can use focus groups to bring
beneficiaries together who are otherwise
hard to reach by holding the sessions in
facilities where these beneficiaries gather
regularly (churches, community centers,
adult day health centers, etc.). B

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