International Logistics Management

AMN430 Assessment 2 (S2-2022)

 

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INTERNATIONAL OPERATIONS PLAN

 

Assessment Due Date Objectives Weight Category
1.    Case-Study Week 13, Thursday @ 23.59 PM 2,3,4 60% This item of assessment serves a summative purpose.

 

Assessment Item 2Operations Plan

This assessment targets the students’ knowledge of logistic concepts, terminology, functions and procedures and the ability to formulate solutions to logistic problems. Place yourself in the role of a newly hired operations manager for an international company where your job is to assess the business objectives and create a comprehensive operations-plan with key focus on logistic/SCM for your CEO. I.e., what you recommend doing and why, including comprehensive revenue-cost-profit outcome calculations.

 

 

Case Study Topic:                TBA week 7

 

Coverage and Duration:      2,500 words (+/- 10%) excluding a 1-page mandatory Executive
Summary, table of contents and supportive appendices (max
40 pages). Diagrams, pictures, and graphs, should be in the
body of the text (these are not included in the word count).

Group or Individual:             Individual assessment

 

Optional or Compulsory:     Compulsory

 

Learning outcomes:             AoL 2, 3, 4: KS 1.2; HO 2.2; PC 3.1.

 

Format:                                   Written report using size 12 pt. Times New Roman font with 1.5 line spacing, 1-inch margins. APA Referencing required.

 

Instructions:

 

  • Read and analyse the provided case study at least 3-5 times.

 

  • Complete all the mandatory appendices below. These provide you with an overall, necessary, and foundational context-knowledge. It is further a tool to create an operations-plan with focus on logistic-systems. It also covers associated models (risk assessment, tactical procurement plan), and instructions (mapping the input- and the output side of the value-chain) so that you have an in-depth understanding of what the different solutions results in. Remember to also complete all the spreadsheets (excel) at this stage.

 

 

 

 

  • Compile your insight based on the findings from your appendix-based research and start drafting the report. Present realistic recommendations on what you (being the operations manager) should do to create and manage the overall situation and its challenges (including at least one key topic from each of the topics listed below). Create a checklist so that you do not forget to address all the objectives.

 

  • Remember to support your recommendations and arguments with additional sources as needed (quality information from e.g., the textbook, lectures, tutorials, academic journals, industry reports, business news sources, corporate- and watch-dog websites, ranking institutes). Remember to include the financial outcomes (the excel workbooks) in your rationale.

 

Example of space allocation: once you have completed your foundational research you can start compiling your insight and commence drafting your report. How you structure it is individual but remember it must read as a professional business report. You do not need to restate the case. Suggestion: (500 words) target country geography and specific logistics challenges, target country market conditions, location of customer clusters, suitable means of transportation in target country. Then, write your recommendations to meet the case objectives (500 words); justification of the recommendations (1000 words); performance (logistical and financial) outcomes and results of your recommendations (500 words). Use support from all your appendices.

 

  • When you are finalizing your report, take screen-prints of your Excel sheets and include it in your appendices. If you now feel ready to submit your report, it is time to write the Executive Summary (always written last), include it in your report, and then submit the complete report to BlackBoard.

 

Note: the grading procedure is discretionary and considers for example the quality of the report; how professional it is; content covered and its value contribution for the client and the reader (i.e., your 2x bosses from the case-study). See also the grading criteria.

 

An assessment submitted after the applicable due date will not be marked and will receive a grade of 0%. If special circumstances prevent you from meeting the assessment due date, you can apply for an extension. If you do not have, or are not granted an approved extension, you should submit the work you have completed by the due date. Such submission will be marked against the assessment criteria and enable the student to potentially receive partial grades.

 

 

* * *

 

 

APPENDICES A-N (foundational research) to complete:

 

 

Appendix A                ‘Maps of the Target Region(s)’

 

The MENA region

 

How to complete: Research (for example but not limited to) distances (km) of the overall region. E.g., N-S, E-W, and distance in kilometres and travel-time between the major cities.

 

 

The Target (Host) Market

 

How to complete: Research (for example but not limited to) distances (km) of all key locations. E.g., N-S, E-W, and capitol to each border, distance in kilometres and travel-time from the location choice of your HQ/main warehouse(s) to minimum five of your key customer clusters.

 

 

 

Appendix B                ‘Macro Environment Analysis’

 

How to complete: Complete a macro-environment analysis of the target (Host) country, to build a solid understanding and description of the target (Host) country. You could use either the PESTELID framework or the CAGE model to assess the Host Market for this purpose. For example, describe the country in general, its geography and climate, the transportation options, market conditions, its legal and political systems, national safety issues etc. Use e.g., the WorldFactBook for core data.

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix C                ‘Industry Analysis’

 

How to complete: use the Porters Five-Forces framework to assess the industry conditions to enter this industry.

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix D                ‘Corruption Index’

 

How to complete: Research (for example but not limited to) the above index and write your interpretation of the target country’s performance, challenges, and contextual consequences from this perspective.

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

Appendix E                ‘Ease of doing Business Index’

 

How to complete: Research (for example but not limited to) the above index and write your interpretation of the target country’s performance, challenges, and contextual consequences from this perspective.

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix F                ‘Logistics Performance Index’

 

How to complete: Research (for example but not limited to) the above index and write your interpretation of the target country’s performance, challenges, and contextual consequences from this perspective.

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix G               ‘Risk Assessment’ (RA)

 

How to complete: research, assess, and describe the Top-5 potential risks for this venture. Then place [drag-and-drop] the numbered stars (labelled 1-5) to the applicable grid-position. That is, locate each star regarding the probability of an event to occur and the level of severity (consequence) for the company should it occur. Finally, describe and recommend how to mitigate each of these risks.

 

 

 

 

Short-term (ST) = <6 months      Medium-term (MT) = 12-24 months   Long-term (LT) = >24 months

R. # Time

frame

Risk description: Recommended Mitigation:
 

 

1

     
 

 

2

     
 

 

3

     
 

 

4

     
 

 

5

     

Appendix H                ‘Tactical Procurement Plan’ (TPP)

 

How to use TPP (i.e., the Kraljic) Model: Once you selected your market entry mode into the host-nation marketplace, decide what properties each of your three core input categories (the fruit/berries; milk/cream/sugar; packaging material) display. For instance, whether packaging have a high/low importance in combination of high/low complexity. Map these input categories into correct quadrant [drag-and-drop] and assess the impact in your logistic plan (report).

 

Do not forget to write a summary paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions

 

Appendix ‘I’               ‘Customer Description and Cluster Locations’

 

How to complete: Research the number of target customers that exists in this country. Checkpoint: who are your customers? How many customers do you need to reach your revenue targets? Remember to be specific regarding customer categories. You should only research the specified category. Then, plot them on a map to ‘see’ where your clusters are. I.e., in which cities/areas do most customers (not end-users) reside? Then measure the distance from your main HQ/Warehouse/Distribution center to each of these customer clusters (i.e., by road (km and time); train, sea, air cargo).

 

Do not forget to write a COMPREHENSIVE paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix J                ‘Logistic Network and Locations’

 

How to complete: given your overall business needs (number of customers to service, inventory etc.), what type of warehouses do you need (inventory aspects)? How many warehouses do you need (locations)? What category of warehousing do you need (technical aspects)?

 

Do not forget to write a COMPREHENSIVE paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

Appendix K                ‘Description of Transportation modes’

 

How to complete: Use all the information from the other indexes and describe what type of transportation mix you need ensure your logistic objectives. Remember that you will always need more than one transportation mode or type.

 

Do not forget to write a COMPREHENSIVE paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix L                ‘Description of your Value-Chain’

 

How to complete: Briefly describe (two-three paragraphs) each of the value-chain steps/components. That is, how they apply in this case (i.e., your structure). Cover how you intend to design, operate, and manage each of them. Remember to cover both capacity (input and production) and capability (output to serve your market). Be specific as they are NOT the same thing.

 

Do not forget to write a COMPREHENSIVE paragraph of this section that address what it means in this case e.g., what it translates to for your business decisions.

 

 

 

Appendix M               ‘Warehouse size and design’

 

How to complete: Calculate how many m3 each warehouse needs to store (use the inventory data from your Excel sheet to decide your maximum storage capacity). The number of pallets makes up the total volume, but you also need to consider space for people and forklifts etc. to move around in the warehouse (plus office space, receiving space when offloading trucks at loading docks, space for preparing orders, change rooms, and relax/lunchroom. This appendix should include the above calculations and a drawing of your facility with measurements.

 

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