“The most important persuasion tool you have in your entire arsenal is integrity”.
The purpose of this assignment is to examine the ways in which different leaders persuade their employees or others to undertake new ideas within the framework of the Six Principles of Persuasion and/or Think Win-win.
Basically, you will be required to do some research to find stories and experiences about how a business leader succeeded or failed to persuade others (customers, business partners, employees or colleagues)
Note: please use a real-life case. Written cases from textbooks or any other sources will not be considered as your own.
by Scott McLean
Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Aristotle taught that rhetoric, or the art of public speaking, involves the faculty of observing in any given case the available means of persuasion.1 In the case of President Obama, he may have appealed to your sense of duty and national values. In persuading your parents to lend you the car keys, you may have asked one parent instead of the other, calculating the probable response of each parent and electing to approach the one who was more likely to adopt your position (and give you the keys). Persuasion can be implicit or explicit and can have both positive and negative effects. … presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.
by Scott McLean
by Stephen R. Covey
Win/Win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win/Win means that agreements or solutions are mutually beneficial, mutually satisfying. With a Win/Win solution, all parties feel good about the decision and feel committed to the action plan. Win/Win sees life as a cooperative, not a competitive arena. Most people tend to think in terms of dichotomies: strong or weak, hardball or softball, win or lose. But that kind of thinking is fundamentally flawed. It’s based on power and position rather than on principle.
Win/Win is based on the paradigm that there is plenty for everybody, that one person’s success is not achieved at the expense or exclusion of the success of others.
Win/Win is a belief in the Third Alternative. It’s not your way or my way; it’s a better way, a higher way.
Write a 3-4 page (not including title page or reference list) report describing what you learned from your research. Use APA format with an introduction and a conclusion. There should be 5 references at least.
In the report:
2 | P a g e
Introduction = /10 Case description=20
Persuasion skill identification and analysis= /40 Conclusion = /10
Grammar = /10 Reference= /10 Total = /100
Percentage of total grade = 15%
3 | P a g e
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