LDRS 410 Leader Persuasion Report

LDRS 410 Leader Persuasion Report



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“The most important persuasion tool you have in your entire arsenal is integrity”.

–Zig Ziglar


The purpose of this assignment is to examine the ways in which different leaders persuade their employees or others to undertake new ideas within the framework of the Six Principles of Persuasion and/or Think Win-win.

Basically, you will be required to do some research to find stories and experiences about how a business leader succeeded or failed to persuade others (customers, business partners, employees or colleagues)

Note: please use a real-life case. Written cases from textbooks or any other sources will not be considered as your own.


the Theories:


  1. What Is Persuasion?

by Scott McLean


Persuasion is an act or process of presenting arguments to move, motivate, or change your audience. Aristotle taught that rhetoric, or the art of public speaking, involves the faculty of observing in any given case the available means of persuasion.1 In the case of President Obama, he may have appealed to your sense of duty and national values. In persuading your parents to lend you the car keys, you may have asked one parent instead of the other, calculating the probable response of each parent and electing to approach the one who was more likely to adopt your position (and give you the keys). Persuasion can be implicit or explicit and can have both positive and negative effects. … presenting your audience with arguments in order to motivate them to adopt your view, consider your points, or change their behavior.


Principles of Persuasion

by Scott McLean


Six principles

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Commitment and consistency
  5. Consensus
  6. Liking



2.        Think Win-Win

by Stephen R. Covey


Win/Win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win/Win means that agreements or solutions are mutually beneficial, mutually satisfying. With a Win/Win solution, all parties feel good about the decision and feel committed to the action plan. Win/Win sees life as a cooperative, not a competitive arena. Most people tend to think in terms of dichotomies: strong or weak, hardball or softball, win or lose. But that kind of thinking is fundamentally flawed. It’s based on power and position rather than on principle.

Win/Win is based on the paradigm that there is plenty for everybody, that one person’s success is not achieved at the expense or exclusion of the success of others.

Win/Win is a belief in the Third Alternative. It’s not your way or my way; it’s a better way, a higher way.



The Report

Write a 3-4 page (not including title page or reference list) report describing what you learned from your research. Use APA format with an introduction and a conclusion. There should be 5 references at least.

In the report:

  • Give necessary background information about the leader’s industry and business, such as the stage they are at, the business performance and the leader’s
  • Describe the specific situation in which the leader successfully applied the principles of persuasion for positive results or the other way round. Make sure you answer all the Wh questions including who, where, when, what, why and
  • Clearly identify the persuasion skills that the leader has applied by integrating the case with relevant theories that are properly referenced. Analysis with world knowledge or common knowledge will not suffice.
  • Explain what you found most interesting in terms of the persuasive techniques you learned



Guiding questions:

  1. What is the situation and the position the leader is in?
  2. What are the specific examples of how the leader needed to persuade someone or a group regarding a project or idea? Specific times when s/he influenced others, including the circumstances of the situation, what they did specifically and the eventual
  3. What did the leader do to influence others?
  4. What do you identify as the most important attribute that this leader has or does not have to be persuasive or an influencer?
  5. How do you evaluate the effectiveness of this leader’s approach?

2 | P a g e


  1. …think of your own




Introduction = /10 Case description=20

Persuasion skill identification and analysis=   /40 Conclusion = /10

Grammar = /10 Reference=   /10 Total = /100


Percentage of total grade = 15%


3 | P a g e


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