Mergers with AirTran Airlines

Want create site? With you can do it easy.

Mergers with AirTran Airlines

Mergers with AirTran Airlines

Organizational Strategy and Information Systems

Don't use plagiarized sources. Get Your Custom Essay on
Mergers with AirTran Airlines
Just from $13/Page
Order Essay

Southwest Airlines ’ merger with AirTran Airlines , valued at over US$3 billion, made Southwest the largest domestic car- rier based on number of passengers fl own. 25 The merger increases Southwest ’ s presence in a number of major cities, most notably New York (LaGuardia) and Washington D.C. (Ronald Reagan National Airport). Thanks to AirTran , Southwest now fl ies into the coveted Atlanta ’ s Hartsfi eld‐Jackson Atlanta International, the world ’ s busiest airport, along with a number of international vacation destinations such as Aruba, Puerto Rico, and the Bahamas. In all, 21 new cities were added, 7 of which were in the international market, positioning Southwest to expand in Central and South America. The result was a signifi cant increase in profi tability for Southwest , growing from $178 million in 2011 to $1.1 billion in 2014. 26

Southwest has grown organically, acquiring only two other smaller carriers—Morris Air and Muse Air —in the 1980s. This has made it easier to maintain its quirky identity. On the other hand, AirTran was created from several airlines, includ- ing the former ValuJet , about 15 years ago. It is known mostly as a low‐cost, on‐time carrier. The Company Culture page on AirTran ’ s Web site prior to the merger claimed that “loyal crew members keep AirTran airways customers soaring” and who have a “timely and accommodating demeanor.” AirTran ’ s values included a total commitment to safety, technical ex- cellence, continuous learning, fun, and profi t. 27

Southwest , headquartered at Love Field in Dallas, uses the ticker symbol LUV and uses all kinds of ways to show that “Luv” to their customers. Southwest has cultivated a corporate culture that focuses on employees and customers having a good time while fl ying. The company carefully selects its employees using interviews that involve creative activities and even asking the recruits to wear tutus. Southwest ’ s training program with karaoke and amusing challenges is designed to socialize the new recruits into the airline ’ s fun‐loving culture. According to its Web site, its cultural values include “A Warrior Spirit, A Servant ’ s Heart, A Fun‐Luving Attitude.” 28

Wharton management professor Peter Cappelli commented just after the merger was announced in 2010 that “South- west ’ s whole business model is built on a particular approach to managing employees. It ’ s a big bet they are making that they can swallow AirTran  . . . . This is a very different approach, taking thousands of AirTran employees, dumping them into the system and hoping it works. It ’ s a pretty risky move.” Cappelli adds that airline mergers are always diffi cult because integration has to take place while a carrier continues to carry out complex operations. Thousands of employees can ’ t easily be put through an orientation program in the merger ’ s short time frame, and the information systems supporting the complex operations of two airlines can ’ t be easily changed. 29

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

Did you find apk for android? You can find new and apps.


Calculate The Price Of Your Paper

{{total || ""}}

Why Choose Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Customer Support 24/7

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Our FREE services
Every order comes with these awesome features.
Order Now
Money Back Guarantee
FREE Best essay writer across your subject
FREE Cover page and bibliography
FREE APA/MLA/Chicago formatting
FREE Free Revisions
FREE 24/7 customer support hotline and chat


Essay Writing Services

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission and Business Papers

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing and Proofreading

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.