Research Proposal Instructions


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You will produce an individual written ‘Research Proposal’ addressing a current or past business problem within a Fortune 500 company.  You will use the company you have already selected and utilizethe research that you have alreadywritten about in your ‘Mid-Point Proposal Worksheet’ (ie: copy and paste into the Research Proposal template in the appropriate sections).


Save your research proposal as:  LastName__Research Proposal

ie: Smith_Research Proposal


This proposal must:


  • Address a ‘real’ business problem at a company of your choosing (a Fortune 500


  • Contain an introduction to the problem
  • Highlight the company’s history (3 full paragraphs)
  • Provide at least four alternatives (with support) that you believe could correct

the problem (2 must have citations)

  • Provide a cost-benefit analysis (if needed)
  • Explain your recommended alternative to correct the problem
  • Implement a schedule with a timeline. Use complete sentences.
  • Conclusion.Be specific and detailed!


Your research must include:

  • At least nine references which include a minimum of:

o One book

o Four scholarly journal articles from the Texas A&M – Central Texas library


o No more than 4 internet articles


All references and citations must conform to APA style guidelines (Times New Roman or Arial 12 point font, headers, 1 inch margins, double spaced). This should be written at a collegiate level with proper grammar and punctuation.



The final product should be a 9-11 page report consisting of:

  • 1 – Cover Page
  • 1 – Table of Contents
  • 6 – 8 body Pages
  • 1 – Reference Page
  • Appendices


Use the template provide inCanvas.


For “Skeleton Outline” guidelines/format, see below.


  1. Informational guideline/format for “Individual Proposal [Written Paper]”:


  1. Cover Sheet
  2. Table of Contents
  3. Introduction
  4. Company History (3 Paragraphs minimum)
  5. Problem Identification (2 paragraphs)
  6. Four alternatives [REQUIRED] to solve the problem. (Alternative # 1. “DO NOTHING:” is required-along with an explanation of why this will not fix the problem).*Each paragraph 6-8 sentences each.
  7. Cost/Benefit Analysis: A cost benefit analysis is required if any of your alternatives to the problem include a monetary amount to address the issue.
  8. Selected alternative: Must reflect which alternative you would select, and explain why you believe this alternative will fix the problem. *You must only choose one! *6-8 sentence paragraph
  9. Implementation and Timeline: Your plan for implementing your chosen alternative must be depicted as follows (See below): *Can edit months to weeks if necessary. *Write in complete sentences. Be specific and detailed!
  10. Conclusion *1-2 paragraphs. Each paragraph 6-8 sentences.






Implementation and Timeline


1 a.



2 a.



3 a.



4 a.



6 a.



9 a.



12 a.






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