New Product Introduction

Each student is to prepare a typewritten report on one (1) of the assignments indicated in the attached sheets. The report should be no less than five (5) typewritten pages not including the cover sheet, table of contents or reference list. Each report should contain a cover sheet with the following information: Title of Report Course Number Student’s Name Date Report is Submitted Each report should contain a table of contents to identify the main elements of the report and a reference list to identify the sources of information. Students are expected to utilize outside source materials to research the necessary information. These sources can include the Wall Street Journal, BusinessWeek, New York Times (past and present issues), Fortune, textbooks, reference books, etc. The following companies are known for their strong ability to introduce new products quickly. Go to the websites for the firms below and 1- Identify and describe the new products that are being offered to the public. 2- Determine whether the new product(s) fall into the category of (a) incremental or derivative, (b) next generation or platform, (c) breakthrough or radical. 3- Explain and justify your choice. Nestle Ford Hitachi

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