Online Marketplace for Customers
Online Marketplace for Customers
Some communications are conducted through a private digital network, managed by an internal unit). Finally, the fourth part of the infrastructure is the data. The data include the bits and bytes stored in the system. In current systems, data are not necessarily stored alongside the programs that use them; hence, it is important to understand what data are in the system and where they are stored. Many more detailed models of IS infrastructure exist, and interested readers may refer to any of the dozens of books that describe them. For the purposes of this text, the IS strategy matrix provides sufficient information to allow the general manager to assess the critical issues in information management.
Because of the advanced state of technology, many managers are more familiar with the use of platforms and applications, or apps. Platforms are technically any set of technologies upon which other technologies or appli- cations run. Often they are a combination of hardware and operating system software. Microsoft Windows and Apple’s Macintosh with its latest operating system are two examples of platforms. Also common are mobile plat- forms such as the iPhone and Samsung/Android phone. Applications or apps, on the other hand, are self‐contained software programs that fulfill a specific purpose and run on a platform. The term “apps” became popular from the smart phone industry, beginning when Apple offered an online marketplace for customers to download small pro- grams to run on their devices. But more recently, because all platforms have applications that run on them, the term apps has taken on a broader meaning.
S U M M A R Y
The Information Systems Strategy Triangle represents a simple framework for understanding the impact of IS on businesses. It relates business strategy with IS strategy and organizational strategy and implies the balance that must be maintained in business planning. The Information Systems Strategy Triangle suggests the following management principles.
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.