Qualitative and Quantitative Research

Prepare a report on “Qualitative and Quantitative Research”


Divide the work into ‘Section A ‘ and ‘Section B’


Introduce the section and what you are required to do:


  1. Prepare a document that explains the differentiation between quantitative and qualitative research with respect to how research is used in today’s business environment. Give examples of when each could be conducted, on which topics and with what audiencesto provide an evidential platform to inform a client’s decision making. Include a section or table on the limitations as well as the benefits of both.  Use academic references (10 minimum) to support your key points (1500 words) justify double spacing.



Section A – when it comes to examples, try to use examples from the slides, such as in week 1. (slide 21) 


Section A – where insight comes from

Section B


  • Section B – Make sure that you structure your section B question from a business orientation instead of academic.
  • Section B – introduce this section and build your argument based on the client’s needs such as budget and timeline, as this will help you build your argument.
  • Use academic references (10 minimum) to support your key points (1500 words) justify double spacing.


General pointers

My key message is that work needs to have the foundations of sources that we have covered in the sessions and required reading. some of the work I have seen so far does not consider any of the sources from the course.


Conclude section b mentioning the buget and timeline that you created in your introduction.


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