Reduce Carbon Emissions

The Farmlink Project/The Kroger Co. Zero Hunger | Zero Waste Foundation — Accelerating A SV to Address Food Loss & Security- The Farmlink Project is an initiative originated by students at Brown and Stanford University with a mission to build a more diverse and equitable food system by connecting the billions of pounds of fresh produce that would otherwise go to waste to feed people in need, reduce carbon emissions and heal the planet.

The Farmlink Project and WWF will collaborate to design, build and launch a digital marketplace that connects receiving communities and agencies with surplus produce so that they may source fresh produce at a reduced cost.​ Discovery — Project CAT- January 31, 2017: In support of Project CAT, Discovery and WWF’s communications-focused partnership to engage with Discovery’s 3 Billion subscribers world wild regarding WWF’s efforts to double the wild tiger population by 2022. Discovery will be utilizing a third-party vendor, Pledgeling, to raise additional funds for WWF (restricted to our global Tx2 work). Currently, this is just planned for the US but will likely roll out globally following the recent January 16 endorsement by the Global Partnerships Committee on the partnership. Pledgeling will create a widget for use in conjunction with the discovery.com/projectcat website and a text to donate platform to raise funds for WWF’s Tx2 work. The call to action for text to donate is currently planned to be included on In Program Messaging (IPM) for Animal Planet and to accompany a:30 tiger spot for broadcast in the US launching 2/18.

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This text to donate call to action will also accompany the anticipated global PSA launching International Tiger Day (July 27) 2017. Google — Australia Wildlife Recovery and Preparedness- ​3-year project with Google.org funding work around monitoring and recovery following the Australian bushfires. This project leverages the Wildlife Insights platform (a joint camera trapping data initiative created by 7 conservation NGOs, including WWF, CI, WCS, and other nonprofits, to monitor changes in wildlife populations and landscapes over time and better understand if response efforts are working through data analysis.) that Google has also helped support in the past, and would look to leverage that platform to monitor the fire’s impact on key species in burned areas.

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