Strategic Communication in Business

A crucial element of Strategic Communication is content development. You need to determine the right thing to say in a given communication situation. In many cases, you will be asked to write about negative events at your respective organizations.

These situations are difficult because you have to know what to say as well as what NOT to say. You must be prudent, yet adequately forthcoming. Your Content Development major project is to develop a content strategy after analyzing an actual corporate misconduct issue. The article linked below is a starting point, you may research your own information. Please read here (Links to an external site.), to see information about the 2015 VW emissions scandal.

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– Assume the CEO, CFO, COO, and the EVPS of every major department have been asked to resign. Using the tools outlined in the content development overview: Answer the following. You’ve been tasked with addressing the issue as the communications manager for VW. You must submit a report to VW investors (Your goal as communications director is to keep the executive team from being sued by the board of directors in addition to their forced resignations):

ASSIGNMENT: Address VW’s alleged cheating. Explain VW’s alleged cover up of the cheating Finally, if someone asked you why a customer should purchase a VW product again, how would you respond?Link:


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