For this case you are tasked with doing some industry specific (pet foods) research as a means of supporting your answers to the three Case Discussion Questions on page 130. In other words, with respect to question 3 in particular, students should guide their target for research by the data they find related to the pet food industry. References (4 minimum) can include peer reviewed articles, market research, or other sources such as industry data or corporate reports.
Criteria for evaluation will be the proper application of course terms and research synthesis.
The emphasis of this DQ is the ability to conceptualize relevant information needs and obtain solid, insightful sources of marketing information.
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